The Chopping Block Blog: s.o.

S.O. song "London Dreams" placed on "Beast Mode" and "The Blaze" Playlist

By Lamp Mode

S.O. song

"The Shift to Streaming"

In 2017, it's very obvious that streaming has fundamentally shifted how music is consumed. One major aspect of the shift is best captured in the embracing of the playlist. For the average music listener, playlists are at the forefront of how they consume music. While people have shifted away from listening to albums and singles, the average person now listens to music on playlists that represent the different seasons and moods in life.

S.O. on Spotify

For Lamp Mode artist S.O., Spotify and Apple Music playlists have given new life to his music previously released, as well as creating avenues for new music. Over the last several months, S.O. has released a slew of projects including "These Things Take Time," and "The B-Sides," as well as a number of singles including "Riding Through Nacogdoches," "What Now," and "New Wave Remix."  These singles and projects have given S.O. added visibility on Spotify and Apple Music.

"London Dreams" placed on "Beast Mode" Playlist

This week, S.O.'s song "London Dreams" from his 2015 project "So it Ends" was added to the official Spotify "Beast Mode"  workout playlist. With over 2,100,000 followers, "London Dreams" has the potential to reach many who've never heard his music, or more importantly, the message behind his music. London Dreams was also added to the popular CHH playlist "The Blaze."

Continue to follow along with S.O.'s music. Follow him Spotify and keep in touch with him on Instagram, Facebook, and Twitter.

 

 

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NEW MUSIC: "Riding Through Nacogdoches" by S.O.

By Lamp Mode

NEW MUSIC:

 

Buy / Stream the Single: Spotify | Itunes | Google Play

S.O. is back with another new single “Riding Through Nacogdoches”

The label’s first international artist – born in Nigeria and raised in London – S.O. recently relocated to Texas. The song’s title is reflective of a drive he now makes routinely.

“My church in Texas where I live is off of that road,” S.O. said. “I drive there at least three times a week. The song is just me saying, ‘Here are some of the things I’m thinking through when I’m riding. Here’s some of the stuff going on in my life.’ I just wanted to make another record speaking about my experiences and speaking about what’s in front of me.”

Riding Through Nacogdoches Music Video


 

S.O. was one of the Lamp Mode artists to participate in the label’s inaugural Chopping Block Conference in Los Angeles. He took the opportunity to shoot a video for Riding Through Nacogdoches.

“I thought it would be good to shoot a video with my fans at the moment right then and there,” S.O. said. “The Chopping Block Conference was great obviously. I was teaching on social media. What we did is in between (teaching) times we invited fans to be part of the video.”

Produced by G.P., Riding Through Nacogdoches will be available wherever online music is sold.

Buy / Stream the Single: Spotify | Itunes | Google Play

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New Music: "What Now" by S.O.

By Lamp Mode

New Music:
S.O. is back with his latest single "What Now." Fresh off two major releases in 2016, the current face of Spotify's "Blessings" playlist kicks off the year with a brand new single. 

S.O. penned a personal letter to his fans:

To the fans,

You know for me you have always been more “fam” than fans, so I wanted to write you briefly.

I remember a concert I had last year before I got married. I was talking to one of my supporters. He said that a few of his friends were talking about my engagement and what it meant for my music.

“You are an artist who makes emotionally driven songs,” he said to me.

My response was, “Of course.”

Albeit I did call myself an ‘emo rapper,’ I did not want that to be what defined me, though I’m married to that label. He continued on and said that now that I was getting married what am I going to rap about now.

In short, his question was, “What now S.O.?”

He said this not as an insult but as a legit question. All the songs about heartbreak & love that people seemed to have connected with in his mind would be lost forever. The newly married S.O. would not have anything to write about.

The irony of it all is that my music always came from a real place in my life. The songs that people love come from a real place.

So too does this new single.

What Now?” is my answer to the fans who think that I will switch up on them and start to create something else. Music will still be from the heart and still be real. No more songs about breakups (lol), but there are a million other songs that are going to be written. I will continue to write as long as I breathe and God allows me to create.

So much to look forward to in the future.

Yours truly,


S.O.

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New Music Video: "Fall" by S.O.

By Lamp Mode

New Music Video:

Fall is the fourth single off of S.O.'s latest project "These Things Take Time" With depth and introspection, S.O. pours out his heart on a myriad of topics.

“People love when I just loop a beat and spit about a variety of topics,” S.O. said, “and this song is no different.”

This one-shot video was directed by Scouts Honor Media.

Related Link: "S.O. Gets deep on 'These Things Take Time'" by Rapzilla

 

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"These Things Take Time" Press Release

By Lamp Mode

Lamp Mode artist S.O. is releasing a six-song EP entitled These Things Take Time on Nov. 11

Just over a year since his high acclaimed So It Ends album – which  charted well in the US and UK  – S.O. thought an EP would be the perfect transition after completing the So It Ends, So It Continues, So it Ends series of albums.

“I thought it would be good to give the fans something,” S.O. said. “When you make a trilogy, it’s fine-tuned.  These Things Take Time was a way for me to give the fans new music as I begin to work on my next project.”

The EP’s artwork - a picture of S.O. covered in clay - suggests the lengthy process of a potter molding clay. More than just the name of an EP, These Things Take Time accurately describes this current season of life for Lamp Mode’s first international artist.

“That’s not an effect. That’s really is me covered in clay, showing that everything takes time,” S.O. said. “I’m thinking about everything in my life – sanctification, my relationship with my fiancé, everything – not even in a negative way, they take time. There’s a time that passes. Everything that’s worth having isn’t easy.”

S.O. started to formulate the project when his producer GP sent him a random beat, which ended up being the track for the song Fall.  He started writing to the beat immediately, and the idea for the six-song project was birthed out it. The EP displays S.O.’s versatility as an artist.

“I wasn’t confined to a certain sound or a certain space,” S.O. said. “I could play with different sounds and ideas. It wasn’t strenuous. I was able to have more fun, not that it wasn’t having fun making albums.”

S.O. once again collabs with J. Williams (All I Got) on the project, and These Things Take Time contains features with Canon (New Wave) and Christon Gray (You Already Know).

“I always wanted to work with both of those artists,” S.O. said. “I think it’s good for me since moving to America to work with artists I haven’t worked with in the past, to give new and exciting features."

Pre-Order These Things Take Time.

All iTunes pre-orders come with an instant download of "New Wave" featuring RMG artist Canon.

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